Brief Overview Of Microsoft AdCenter Campaign Tab
The Campaign tab in adCenter is like the Campaign tab in both the Google and Yahoo! programs. When you click the Campaign tab, you’re taken to an overview page (shown in Figure 10-9) where you can create or import PPC campaigns. To create campaigns, click the Create Campaign link to start the creation process.
You’ll be asked to provide all the same information that you’ve had to enter in both Yahoo! and Google campaigns, including a name for the campaign and the information necessary to target your customers. Once you’ve completed this step, you’ll move on to creating your ad and devel- oping your budget.
One thing you’ll notice that’s a little different in the adCenter campaign creation process is the abil- ity to target even your first ad to specific times or days of the week. Other PPC providers may have this service, but Microsoft’s adCenter is the only one that allows you to set up a schedule when you create the first campaign. As you may remember from the section on dayparting in Chapter 9, this strategy can help you better target your ads to the time periods when your click-throughs and con- versions are likely to be the highest.
The importing capability is also unique to adCenter. Using this capability, you can import PPC ads that you’ve created in Excel or another spreadsheet program. If the ads were not created in Excel, should save the file as a .csv file for importing.