Brief Overview Of Print ads Tab In Google Analytics
The last tab on the AdWords page is the Print Ads tab. This is a newer feature of AdWords that allows you to create your own print-newspaper ad, decide in what newspapers you’d like to have it appear, and in which sections your ad should be shown. Once you’ve selected these options and created your ad, you can bid for placement, just as you would bid for keyword placement.
Although the Print Ads feature of AdWords has little to do with your PPC campaigns, it is an interest- ing way in which you can increase the effectiveness of your advertising without necessarily increasing your total advertising budget. And if the print ads are bringing traffic to your web site, you still need to maintain your SEO efforts, including PPC advertising.