Brief Overview Of Yahoo Search Marketing Campaigns Tab
The Campaigns tab is where you’ll manage and monitor your PPC campaigns. When you click the Campaigns tab, you’re taken to a Campaigns Summary page. This page shows you all the campaigns. that you’re running at any given time, the status of those campaigns, and basic metrics such as click- through rate, cost per click, and daily spending limit.
Each campaign that’s listed is linked to another page, the campaign detail page shown in Figure 10-7. The information on this page is related strictly to that campaign. But you can dig deeper into the information by clicking one of the ad groups listed in the Ad Group column. When you click an ad group, you’re taken to a page that lists the keywords you have chosen for that ad group along with basic metrics like maximum bid per click, average position, impressions, clicks, and more. There’s also an editorial column that allows you to see at a glance if your keyword has been approved or disapproved.
NOTE
Circumstances may prevent your keywords from being approved. For example, if you have duplicate keywords, you’ll receive notice of it as soon as you try to set up your campaign, or if you have keywords that are trademarked, they may be disapproved for legal reasons. If a keyword that you want to use is not approved, try selecting a similar phrase.
Each of the keywords in the list shown on the Ad Group page is actually a link to one more level in detail. If you click a keyword, you’re taken to a keyword detail page. This page shows information such as your maximum bid for the keyword, a forecast for position or number of times the ad will be shown based on your budget, and a prediction for how much higher you will rank if you increase your daily bid. Editing features, like keyword replacement and changing your destination URL, are also available.
Now let’s go back to the top-level Campaigns page. When you’re ready to create a new campaign, you can click the Create Campaign button to start a wizard that will walk you through the cre- ation process. If you have not yet funded your account by providing billing information to Yahoo! this button will not appear and you can’t create additional campaigns.
The Campaigns Summary page is one of three pages available on the Campaigns tab. The other two are the Editorial Status page, which details the editorial status of any new campaigns and key- words, and the Search page, which allows you to search your campaigns by keyword. This is a use- ful tool if you’re running more than a handful of campaigns.