Brief Overview Of Yahoo Search Marketing Dashboard
The Dashboard in Yahoo! Search Marketing is shown in Figure 10-6. It gives you a brief overview of some of the metrics related to your PPC campaigns. For example, one of the report snapshots that you’ll see is for account performance. This is just a fast and dirty look at the number of clicks, the number of impressions, and the cost of your PPC campaign.
One feature that doesn’t exist on the dashboard (it would be nice to have) is the ability to add or remove metrics based on your specific needs. Perhaps Yahoo! will include it in future versions of the program. But for now, what you see is what you get. And it’s enough to get you started.