Brief Overview Of Yahoo Search Marketing Reports Tab
The third tab in the lineup is the Reports tab. From this tab, you can view the available reports that Yahoo! provides (shown in Figure 10-8), but you cannot create custom reports. The extent of the customization that you can achieve is changing the date ranges to something other than the default.
Even though you can’t customize Yahoo!’s reports, there’s a good selection of reports available to you. The main report on the Reports tab is a summary. It’s another of those at-a-glance reports that provides the most commonly accessed basic metrics. In addition to the summary report, there are also eight other reports:
■Ad Performance
■Daily Performance
■Keyword Performance
■ Performance by Geographical Location
■Daily Spend Performance
URL Performance
■Monthly Financial Reports
■Billing Transaction Detail
