Secondary search engines
Secondary search engines are designed to cater to more limited and specific target audiences, despite their generalized content. Although not as traffic-generating as the primary search engines, they serve as valuable resources for conducting regional and more specific queries. Secondary search engines consist of Lycos, LookSmart, Miva, Ask.com, and Espotting, among others.
Similar to the primary search engines, secondary search engines also employ diverse ranking algorithms for search results. Different strategies will place greater emphasis on keywords or reciprocal links. Still others may depend on proprietary criteria or meta elements as criteria.
Implementing secondary search engines into an SEO strategy is essential. Despite the fact that these search engines may not produce as much traffic as the primary search engines, they still do produce significant amounts of traffic that should not be disregarded. A considerable number of secondary search engine users remain loyal to the particular engine because of this. As an illustration, a considerable number of former AOL subscribers who have since transitioned to broadband Internet service providers continue to utilize the AOL search engine whenever feasible due to its convenience.
Target search engines
Occasionally referred to as topical search engines, targeted search engines are the most specific. These search engines typically have a limited scope, concentrating on a particular subject matter such as travel, athletics, medicine, or various scientific disciplines. Illustrative instances of targeted search engines comprise CitySearch, Yahoo! Travel, and MusicSearch. Similar to other categories of search engines, these engines employ distinct ranking criteria.
Consider that many targeted search engines are considerably more narrowly focused than primary or secondary search engines when evaluating them for SEO purposes. Consider utilizing targeted search engines that cater to your particular subject matter, such as travel, pets, sports, or other locales.
