How Does Pay-per-Click (PPC) Works

Work on algorithm in the vintage computer lab

How Does Pay-per-(PPC) Click Works

Pay-per-click marketing is an advertising method that allows you to buy search engine placement by bidding on keywords or phrases. There are two different types of PPC marketing.

In the first, you pay a fee for an actual SERP ranking, and in some cases, you also pay a per-click fee meaning that the more you pay, the higher in the returned results your page will rank.

The second type is more along true advertising lines. This type of PPC marketing involves bidding on keywords or phrases that appear in, or are associated with, text advertisements. Google is prob- ably the most notable provider of this service. Google’s AdWords service is an excellent example of how PPC advertisements work, as is shown in Figure 5-1.

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