How To Finalize Your Keywords List For Your Website (SEO)

Work on algorithm in the vintage computer lab

How To Finalize Your Keywords List For Your Website (SEO)


A lot of effort has gone into creating, researching, and narrowing your keyword list so far. Now it’s time to finalize that list and begin putting your keywords and your PPC programs to work for you.


Finalizing your keyword list doesn’t really mean that it’s completely final. As you’ve learned already, a keyword list (as it applies to PPC programs) is an ongoing element in your PPC gram. You should constantly be changing and updating your keyword list. And this can be a very time-consuming process.


However, there are a few things that you can do to ensure that your final keyword list is the most effective and up-to-date list available to you:


■  Remove all of the unrelated search terms from your list. An unrelated term is a term that doesn’t apply to your site in any way. You may have words or phrases on your list for which you have no web-site content at all. You have two choices here: Either create new content specifically for those words, or just discard the words in favor of better- targeted and more efficient PPC marketing.


■  Remove words for which the competition is too high. Unless you have an unlimited budget for your PPC program, you’ll want to eliminate keywords for which the competition is fierce. You won’t gain a number one slot by eliminating broad terms, but you may find that your job in optimizing your site becomes much easier.


  • Remove any keywords that your potential audience is likely to overlook or not use at all. You can usually tell what types of keywords your potential visitor will use when you searching for your site, service, or product. This also means that should remove any words that are industry buzzwords, but that someone outside of the industry might not consider using.

Once you’ve narrowed your words to the most relevant keywords and phrases with an acceptable amount of competition, it’s time to start putting those keywords to work. Placing the keywords in the right place and using them properly will go a long way toward making your PPC program suc- cessful. But that’s all information that’s coming up in Chapter 6.

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