How To Use Content Management System In SEO?
Not very long ago, if you said content management system (CMS) and SEO in the same sentence, you’d probably draw an audible gasp from the SEO experts in the audience. That’s because, in the past, content management systems had a way of demolishing all of the advantages of SEO.
Most of the problem was that content management systems created pages that contained long URLS with multiple variables that blocked search crawlers from crawling the pages. That’s not the case today. CMS providers have fixed that problem and increased the usability of those systems for the express purpose of improving or maintaining SEO.
Content is the backbone of the Internet. The Internet was created as a way to share information, so it only makes sense that content is an integral part of the structure of the Web. Using a content man- agement system can help you remain an active part of the Web, because it will help you to generate the content that you need to attract the customers you would like to have.
Content management systems are usually used in a situation where your content is coming from many different sources. For example, if you run a web site that contains a blog to which several people contribute, then adding a content management system can help you maintain control over that
group of content providers. It can also help strengthen your web-site structure by automati- cally structuring your links and providing the templates on which your content will appear.
One more redefined capability of CMS is the application’s ability to improve your content in terms of SEO. The latest CMS systems can create keyword-rich content and include SEO-appropriate titles, meta tags, and anchor text.
Including a CMS system in your SEO efforts is not a bad idea these days. If you have a site that gen- erates a lot of content by a lot of people, a CMS system might be the application that helps make the content side of your SEO efforts successful.