How To Use Google Adwards Campaign Manager

Work on algorithm in the vintage computer lab

How To Use Google Adwards Campaign Manager

 

The Campaign Management tab is where you’ll perform most of the tasks to manage your account. This tab contains an overview of the ads that you have running as well as links to an account snap- shot, tools for managing your accounts, conversion tracking tools, a web-site optimizer, an ad cre- ation marketplace, and an ad audio library.

 

 

The account snapshot, as shown in Figure 10-2, shows a quick overview of your campaign perform- ance as well as any alerts that you might need to see.

 

 

The Tools link is where you’re most likely to find the tools that you need to edit, change, or delete your ad campaign. When you click this link, you’re taken to another page with links to applications such as the Keyword Tool, the Traffic Estimator, and the Ad Creation Marketplace, which is a fee- based service that makes it easy for you to hire someone to help you create your PPC ads.

 

The conversion tracking provided by Google AdWords will give you a basic understanding of how your ads are converting customers. The actual conversion metrics are on the Campaign Summary page of the Campaign Management tab, but on this page you can find educational information about con- version tracking and cross-channel tracking. Cross-channel tracking is a method for tracking all of your ads through all of the media available on AdWords-PPC ads, radio ads, newspaper ads, and so on.

 

 

The web-site optimization link takes you to a page that shows you results from different campaigns that you might be testing. The first time you come to this page, you’ll be prompted to go through a tutorial, create a plan for the testing that you’ll be doing, and view a sample report. Once you’ve clicked through these elements, you can click the Get Started button to begin using the web-site optimizer. You’ll be taken to a page like the one shown in Figure 10-3 that you can use to create a new experiment or testing session.

 

 

CAUTION

 

As of this writing, the Website Optimizer is in the beta edition. If the program works well, Google will finish designing it and working the kinks out. Then it will no longer be a beta program. This could take as much as a year or longer. However, your participation and feedback in the beta edition will help ensure that it’s as fully functional as possible.

 

 

The Ad Creation Marketplace is a service that allows you to hire someone to create your PPC ads. Ad specialists are available, and using a service like this will help you ensure that you’re getting the most effective copy possible.

 

 

The Ad Audio Library is one of the newest features of AdWords. This feature allows you to create audio ads for use with the audio capabilities that Google AdWords has recently put into place.

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