Hidden pages
One last SEO issue concerns the damage to your SEO strategy that hidden pages can inflict. These are pages in your
web site that are visible only to a search crawler. Hidden pages can also lead to issues like hidden keywords and hidden links. Keywords and links help to boost your search rank- ings, so many people try to capitalize on these requirements by hiding them within the body of a web page, sometimes in a font color that perfectly matches the site background.
There’s no way around the issue of hidden pages. If you have a web site and it contains hidden pages, it’s just a matter of time before the crawler figures out that the content is part of a hidden SEO strat- egy. Once that’s determined by the crawler, your site ranking will drop drastically.