What Are The Features Of Google Analytics
Analytics reports measure different aspects of your PPC campaigns, such as keywords used to find your site, entry path, exit path, conversions, and even the amount of time spent on the site. Instead of just supplying the basic analytics with AdWords, Google takes it one step further and allows you to connect your AdWords campaigns with your metrics in Google Analytics. The result is a much clearer picture of how your campaigns are running in the context of how other SEO efforts are affecting your site.
If you don’t have Google Analytics, it’s no problem and it is free. AdWords will walk you through the process of setting up your Analytics account; then within a few days you should begin seeing metrics from your web-site traffic. You will, of course, need to tag your PPC campaigns so that you can differentiate one from another in your Google Analytics reports, but the help files on the Google Analytics web site (www.google.com/analytics) can help you have your campaigns tagged in just a short while.