What Reports Can Be Generated On Google AdWards
The Reports tab is where you’ll find all your reporting capabilities. Figure 10-4 shows the opening page of the tab, where you can see existing reports and the links to create new reports. The reports that are available here include:
■Statistical Reports
■Financial Reports
■Conversion Reports
In addition to these reports, you can also create your own report, building from a foundation of available reports. Those reports include:
■ Keyword Performance
■ Ad Performance
■ URL Performance
■ Ad-Group Performance
■ Campaign Performance
■ Account Performance
■ Search-Query Performance
■ Placement Performance
These reports can be customized to include specialized dates or date ranges, level of detail viewed, and several other options. Filters let you further customize the reports, so that the information you receive is the information you need.
Finally, you can download and print reports and even have reports run automatically on a specific day of the week or month and sent directly to your e-mail inbox. This ensures that the report you need is there on the same day, even if you’re too busy to stop and think about it.