After Your Site Is Built
Building the right site to help maximize your SEO efforts is a difficult task. And when you’re finished, the work doesn’t end. SEO is an ongoing strategy, not a technology that you can implement and for- get. Time needs to be spent reviewing your practices, examining results, and making adjustments where necessary. If this ongoing maintenance is ignored, your SEO efforts to this point will quickly become time that would have been better spent standing out on the street with a sign around your neck advertising your web site. That might be more effective than outdated SEO.