Why Is Content So Important In SEO

Work on algorithm in the vintage computer lab

Why Is Content So Important In SEO

 

Content is king!” You’ve heard that phrase so many times that it proba- bly just rolls off your mind. It shouldn’t, though, because content really is one of the most important aspects of your web site, both from the design and SEO aspects.

 

Studies show that the number-one reason people visit a web site is in search of information. Even the buying process isn’t often accomplished in one visit. Instead, it sometimes takes visitors four or five visits to decide to make a purchase on your site. But it’s your content that brings them back to your site those four or five times until they make the purchasing decision.

 

The loyalty factor is what content is all about. It’s easy on the Internet for users to click to a site only to find it’s not what they’re looking for and then to click away. But if you can target your site properly and serve up the right content, you can create a site that draws users back time and again. And that’s when content becomes king.

 

When content contributes dramatically to your customer loyalty, it’s like royalty to be respected, babied, and even accorded some awe. Because if your content is terrible, there will be no return traffic on your site. Period. You might still succeed with so-so content, but it won’t be at all easy. You need and want the best.

 

IN THIS CHAPTER

 

How does web-site content affect SEO?

 

Elements of competitive content

 

To use or not? Duplicate content

 

Stay away from search engine spam

 

Consider multi-lingual web sites

 

Content management systems

 

Understanding and using viral content

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